McDermott Associates is the consulting practice of Mark McDermott.
I help companies build better technology products, adopt AI, scale smarter, and figure out what comes next.
Strategy · Product · Scale-up
What I'm Working On
Co-founder & CPO at ScreenCloud
Co-founded ScreenCloud in 2015 and led as CEO for over a decade, growing it to 10,000+ businesses and 130 people across five offices. Now serving as Chief Product Officer, reimagining the platform in the era of AI and helping the business become AI-first across its operations, people, and processes.
Board Advisory & AI Strategy
Advising companies on AI adoption, from strategy through to implementation. Helping CEOs through the scaling stages of a technology business and guiding founders through exit preparation. Open to non-executive roles at B2B software companies and businesses making the transition to AI-first operations.
Inquire →Speaking
Regular speaker on AI transformation, digital signage strategy, engaging frontline workers through screens, and scaling startups from zero to exit. Available for conferences, panels, and private events.
Book a talk →Selective Angel Investor
I back early-stage founders I get to know personally. Mostly B2B SaaS and AI, but also drawn to where software meets hardware, from IoT to fitness tech to quantum.
Career Evolution
Building, scaling, and advising at the intersection of technology and business strategy.
2015 — Present
ScreenCloud
Co-founded ScreenCloud in 2015. Led as CEO for over a decade, building a digital signage platform focused on screens that communicate, from employee-facing displays for deskless workers to enterprise digital signage. Grew to 10,000+ businesses, 130 people, and offices in London, Belfast, Bangkok, Charlotte, and LA. Customers include Tesco, SLB, Compass Group, OpenAI, Lexus, and Mars Petcare. Led the company through a private equity exit. Now serving as Chief Product Officer.
2003 — 2015
Codegent & Ventures
Co-founded Codegent, a digital product studio in London and Bangkok. Built products for BBC, British Airways, Microsoft, and Nestlé. Co-founded Tepilo (exited 2017) and acquired Thin Martian (sold 2017).
2000 — 2003
PwC & Agencies
Started in management consulting at PwC, implementing CRM systems for Three, Vodafone, and other telecoms. Moved to Reading Room before co-founding Codegent.
Dulwich College. BA History & Society, University of Exeter. Goldman Sachs 10,000 Small Businesses programme.
1992
Heritage
Heritage
Moira & Peter McDermott
The OGs
The name goes back to 1992, when my parents founded the original McDermott Associates. They were independent consultants in filing and document management, helping companies like HSBC, British Airways, Ernst & Young, and ICI through the shift from paper to digital. The company wound up about fifteen years ago, but the name felt right for a new chapter. They helped companies through one era of change. I'm doing the same with the next one.
Let's discuss what's next.
Whether you're looking for board advisory, product strategy, or executive guidance, I'm always open to a conversation.